Sony vows to turn a profit in TV and games

Sony has pledged that this fiscal year they will turn a profit in their TV and video games branch by giving almost all of its electronic products wireless Internet connectivity capabilities by 2011. This move is a revival of Sony after a bad few years that saw it shut down factories, donwnsize categories and cut thousands of jobs around the world.

Sony wants the software and connectivity that should go with its hardware, such as Playstation and the Bravia television set. As regards the Bravia model, the company claims that they will be able to provide films and television shows directly to the consumers' sets, without the use of cable or satellite TV. This capability will also be offered to the PS3.

This move is long awaited by Sony itself, which saw its competitors leave it far behind even though their hardware is the most widely used in the world. At last, they will be able to provide the software and networking capabilities that a company of their caliber should, and start catching up with their competitors, through immense investments in research and development of these technologies.