If you fancy a nicely designed and impressive shirt or top you might find yourself on the Ted Baker website. After your purchase however you need to limit your quality demands down to a zero (0). Washing is not an option for these clothes as they will dissolve after a couple of washes.
Ironing is also a no-go, I mean you can attempt to iron them but it will not really make a difference.
Unfortunately Ted Baker has joined the likes of other high street retailers that believe in the new wear once and throw away trend. Well done guys, I am staying away from you for the next 50 years.
So where is the true value proposition in their marketing? is it to get you to wear the label or is it to wear durable clothes.
ReplyDeleteMaybe we should look at its success, rather than point to mere practicalities.
Good marketing appeals to emotions, would you agree?
A valid marketing proposition would be to get people wearing your clothes but also coming back for more.
ReplyDeleteWhen you put people off by your quality you only rely on first time buyers to make profit.
And we all know that it is much more expensive to acquire new customers than retain existing ones.