
LVMH were satisfied with the decision of the court to fine Ebay and to ban them from allowing any more perfume transactions on their website, as they consider these companies an important part of French business heritage.
However, Ebay spokespersons are not pleased with the ruling, saying that the case was more about LVMH trying to protect its uncompetitive commercial practices, rather than getting rid of counterfeits, an effort that Ebay makes anyway, removing fake copies as soon as they find them on their site. It's a tough decision against Ebay, the second in less than a month.
But should Ebay really be the one fined or should it be the individuals carrying out the sales?
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