There is no doubt that the iPhone and the 3G version are two of the most sleek and beautiful mobile phone devices, although they do a lot more than just function as telephones. So in order to try and tempt some custom away from Nokia and Blackberry, Apple have announced that the new iPhone 3G will be offered to consumers for £100, in its cheapest version with 8Gb of storage. Not a bad deal, as with the new 3G technology Apple claims users will be able to download two times as fast.
However, Nokia and Blackberry are not sitting with their arms crossed and smiles on their faces. Even though Apple only holds 5% of the global smartphone market, the drop in price could bolster iPhone sales when it is launched in 22 countries in July. But it will have to compete with Nokia’s N96 and the Blackberry Thunder. Apple’s hope is that the £100 price tag, which they hope will be the same across most of the countries the phone is released in, will increase their sales and help them catch up.
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