The basics of viral marketing

Advertising is one of the most difficult activities of an online business. Because of very strong competition online, you need to be very creative in your ideas in order to gain attention and possibly customers for your services or products.
An increasingly popular option for various businesses is to use "viral marketing". It's a highly unique form of marketing that aims to attract users not by telling them about your product but through unique ideas that will make people talk about your message. Viral marketing is not necessarily a form of advertising for a product but a type of marketing that will lead to your product because of your association to the marketing plan.

There are actually no rules in viral marketing. You can practically use anything in order to advertise your product. That is why a common viral marketing plan uses two principles: it has to be totally unexpected and would convey emotion. It doesn't even matter what emotions you convey - there are viral marketing campaigns that are very controversial and solicited anger from its audience. But more often than not, viral marketing aims to amuse audience so that they will eventually share the information to others. This type of marketing also uses word-of-mouth advertisement to increase its popularity.

Viral marketing can use various platforms for advertisement. While most use the internet to gain popularity through viral marketing, you can also use newspapers and radio commercials to attract attention. Some companies that specialize in viral marketing even use more than one platform to gain more attention.

Viral marketing is a very effective form of advertising because it aims to increase popularity through unconventional idea. Just make sure that the message will not backfire to avoid bad business reputation.