Internet ad business increased despite economy

Internet advertising posted double digit growth for the third quarter this year. A growth of 11% was posted from the reports of Interactive Advertising Bureau. This double digit increase is significantly high given the global economy is fearing for a massive recession. This increase was compared to the third quarter performance last year.

Internet advertising posted total earnings of $5.9 billion this quarter. Not only this increase is significant compared to last year, this growth is also the second highest since the Interactive Advertising Bureau was established in 1996. The total revenue this year until the third quarter was reportedly at $17.3 billion. The figure represent an increase of a whopping 14% when compared to last year's revenues which was only $15.2 billion. Internet advertising has continued to face the challenges of tough economic times. Businesses and large corporations have realized that efficiency of internet advertising as it virtually knows no bounds. Internet advertising is also cost effective as companies could present a lot of data and information online without having to spend too much on production costs.

This data also presents a slow shift from traditional advertising to online advertising. As countries with established economies are quickly adopting digital services, online advertising is seen as a rising business and there are no indicators that it will die down considerably even with the tough economic times. The Internet Advertising Bureau is part of the New Media Group - a company owned by PricewaterhouseCoopers. Their data is considered the most credible for online advertising today.