Coffee lovers who fancy surfing and working online from the comfort of a big coffee shop armchair have one more reason to be happy. Indulging themselves in the bitter sweet taste and fragrance of their Arabica or Columbia variety cappuccino while getting free wi-fi Internet access has already start happening at Coffee Republic cafes.Coffee Republic pioneered the market as the first UK coffee chain to provide free wi-fi to its customers and this is actually happening since beginning fo May 2008.
The company obviously isn’t doing that out of their good heart. They aim to increase traffic and sales targeting mobile workers, business people and students. The business plan is actually based on a recent survey of 1,000 business people which revealed that 24% of them would be utilizing wi-fi hotspots to work remotely from a coffee shop at least one day per week.
The system implemented will be retained simplistic; the customers making a purchase at Coffee Republic will be offered a free wi-fi voucher giving them a login code to access the store's hotspot from any wi-fi-enabled laptop, mobile phone or PDA.Very simple isn’t it?
Actually two of the trials in Reading and Weybridge led to a noticeable increase in footfall, how do you think it would influence your coffee habits?
No comments:
Post a Comment