
Well the answer is hidden behind the fact that Internet is continuously gaining more and more power over our lives. From now on, companies like Google, Microsoft and Yahoo will be able to trace what we look for, think or even feel by simply analysing our Web searches. This results in the creation of numerous archives that hold information about our wants, needs and likes which all comprise our culture.
What's also surprising is that a further analysis of those searches leads to a deeper view of what that might mean. For example, during the pre-election period search results can be used to compare the number of people who search for a specific candidate against to the opponent.
What we all feel though is that our privacy is getting violated by default and no one cares if we agree to that . And although our identity cannot be tracked yet from our searches, after a few years I can foresee my name filed and attached with my deeper thoughts. Horrible thought, isn't it?
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