The web is a wonderous place of interesting marketing practises and unsual business models being tried out. It is easy to access and therefore cheaper to start-up on.What has been always difficult is to get some solid business ideas that convert into return for investors. Examining a business model below you can see how different concepts can be applied to a saturated industry such as travel:
Isango! is a relatively new player in the online travel field that seems to have managed a lot since launching. Sure, they have introduced a unique proposition by focusing on tours, activities and experiences, they have also taken everyone by suprise in going directly into the ski business.
But apart from having a great product Isango! also has spread through the web like an arrow through a massively successful distribution network. By partnering with some of the biggest guns online Isango! brings a cheerful product to the masses. No need to worry of being ripped off, you simply book your activity in advance and enjoy your trip effort and queing free.
No comments:
Post a Comment