Tuesday, August 14, 2007

Gossip marketing

Adestra is a well known leader in email marketing and delivery services for a reason. The guys have been demonstrating some of their in-house skills in an email sent out to their prospective clients database.
The first part of the email discusses data collection in email marketing as well as news about Windows Live Hotmail changes. Very interesting stuff.
It is signed by Client Strategy Consultant Hollie Williams who happens to be a very presentable young lady. Her picture signature is a bright example of clever email marketing.

Now to introduce the concept of gossip marketing (aka plain gossip) I had a look on Facebook. Hollie's profile is however restricted. Thankfully her mate Hannah lend us a hand with this picture posted back from a 'girly holiday' in 1998.

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