In a highly innacurate article on Travolution, the travel marketing publication, Tracey Cheffey, Category Director at Yahoo Search Marketing has an attempt at creating a new buzzword, namely Search Marketing 3.0 (see Web2.0). In the article she claims that "while websites have evolved to introduce new opportunities for travel advertisers, so has search marketing – and some have dubbed this phenomenon Search Marketing 3.0".
Unfortunately for Tracey a Google search reveals two results only and shows that 'some', as claimed in the article, are none other than herself trying to start a new hype.
She goes on to suggest six features that provide functionality "essential for travel marketers in the future". Again, very difficult not to notice that most of these features have been available on the AdWords platform for years (in the past). So what is exactly new?
Wait, this article is getting stranger. Some paragraphs below she claims that:
"With 90% of travel purchases occurring after the initial session and 45% more than four weeks later".
Does that mean that there is 135% of conversions?
Impressive.
Good on you Tracey.
Original article.
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