Interesting news from the Guardian Online this week. Apparently the cutting-edge online publisher is testing a system that tracks Guardian transatlantic business travellers using their laptops on planes and across the pond.The information is then used to target visitors with relevant advertising regarding their destination.
The initial obvious question is how many people can this cover in terms of volume and how many trips (IPs) does one need to change to have the relevant content served to them?
As advertisers love such initiatives we are looking forward to more news about these geo-targeting capabilities from Guardian and other publishers.
What do you think about geo- and behavioural targeting?
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