Despite Pay Per Call not really taking off as a mass consumer product on the internet, companies continue to make attempts to integrate it into various alternative offerings, as it has obvious benefits for both the consumer and the advertiser.
Latest to jump on the Pay Per Call bandwagon are internet giants MSN that partner with Ingenio to deliver pay per call ads on the mobile platform. As many marketeers still have doubts about the internet to telephone conversion, it does make more sense for people to call when they are on their mobile. Increasing internet access via mobile means that searching for information and services is going to be the future norm.
The main difficulties here are poor mobile interfaces and fiddly buttons on mobiles but MSN are convinced they can make this work.
