Google testing Click to Call in the UK

Google has begun beta-testing Click to Call (Pay Per Call) for a limited number of keyword searches. There have been no official reports as to how successful the testing has been however the market is still moving very slowly with low user and business adoption rates.

It seems that small businesses without a web presence are not only unaware of the benefits online marketing can offer, but are also extremely sceptical about investing in a technology they don't understand.

Industry players are trying to educate both SME's and blue-chip corporations without much success so far.
The general feeling is that if Yahoo and Google do not officially launch the product the future of Pay per Call might remain uncertain.