More news on the mobile pay per call front, this time from provider Ingenio. A collaboration with JumpTap the mobile search provider behind Alltel and other carriers is adding to the company's offering. JumpTap count Microsoft and AOL amongst their mobile partners and getting stronger by the day.
Ingenio claims that mobile searches on the network have been changing from impulse or at-hand searches. Considered purchase categories for financial services, travel, satellite and cable TV are now up to 25% of the total.
Search marketers are starting to recognise these new opportunities, understanding how much a call is worth to their clients. Keywords for "considered purchase" categories are reaching as much as £3 to £15 per call compared to a £1 to £2 for lower value impulse buys.
