Marks and Spencer is returning to France after the company removed their stores more than a decade ago. As one of the major clothing retailers in the world, Marks and Spencer opted to return to France because of the increasing awareness of their brand. Plans to open the first retail store in France were announced November 2010 and they expect to open the first retail shop by the end of 2011. Like most of the clothing giants, Marks and Spencer will open shop in the popular Street of Champs de Elysees. The clothing brand is not just focused on basic retail shops to attract customers. To cater to the increasing demand for their products, Marks and Spencer will also launch a French version of the Marks and Spencer’s website with payment in Euros. The site was created to cater for customers looking for products they can’t easily find in retail shops in France. The website (marksandspencer.fr) will also feature different household items under the Marks and Spencer brand. The expected catalog in the company’s official French website is expected to reach more than 10,000 items.
Marks and Spencer also revealed their plans to open food-only shops in different sites in Paris. Named Marks and Spencer Simply Food Store, the company is also exploring other sites in the country for a possible rapid expansion along with bigger clothing and food shops.
The company caused a controversy when they pulled out of France in 2001 since the Marks and Spencer in the country was still considered profitable. The closure caused many job losses that even the French government intervened in the situation.
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