Super Bowl is a championship game between two professional American football teams. It is the most watched sports event in USA and its popularity is slowly creating different traditions around the country. Half time show performances are always anticipated and sports fans in North America and even in other countries hold viewing parties as they enjoy the game. More than 90 million viewers watch the game each year.
But aside from the half time shows and parties, the Super Bowl is also a chance for companies to advertise their products and services. With more than 90 million viewers, the advertisements space during the Super Bowl have become a traditional time for companies to introduce new adverts. High-quality advertisements that often solicit nationwide reactions are always anticipated, some people even watch the game just to enjoy the advertisements.
30 Seconds to Entice Potential Customers
The real interesting fact about Super Bowl commercials is that they are only given 30 seconds in order to pitch their product. But even in 30 seconds companies can entice their customers to buy their products or subscribe to the services they offer. Some products and brands just want to get the attention of potential buyers this advertising spot allows them to easily promote their products around the whole of the U.S.A.
The Most Expensive 30 Seconds Ever
With 90 million viewers, it is expected that TV spots for the commercials are very expensive. Companies who wanted to have a spot during the game are expected to pay an average of $3 million. This is considered a very costly type of advertising because the ad will only run for 30 seconds and the fee does not include production costs and actor fees.
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