Super Bowl is not just about the game as people who watch the event are also there to enjoy the commercials. With an average of $3.1 million for a 30-second commercial, you should expect quality advertising and not just something written over the weekend.
The Force is Strong with Volkswagen
The most popular and well loved commercial is undoubtedly from Volkswagen. The mixture of original soundtrack from Star Wars with a near-perfect replica (except the size) of Darth Vader costume worn lovingly by a kid will always draw attention. The kid’s reaction when Dad reaches out for a hug is an epic scene.
Get Out of Prison with Audi
It seems that this is the year of car manufacturers as Audi pulls an impressive commercial for their brand. Millionaires in prison should whet up the appetite for us regular folks but what really makes this commercial interesting is the “Kenny G” references. The appearance of the master musician himself should never be missed.
Eminem’s Detroit by Chrysler
This one doesn’t tickle any funny bones but it certainly gets the attention of millions because of Eminem. Aside from being patriotic, it reminds everyone how bleak it is in Detroit but people are fighting hard to win their city back.
Groupon’s Fiasco
While other companies have enjoyed the publicity during Super Bowl, Groupon had a hard time during this event. Groupon‘s advertisements weren’t shown during the Super Bowl because of complaints. Their ads about Tibet, Whaling and the Amazon were deemed as offensive. Although the idea of dark comedy within commercial is not new, the company opted to pull these out to avoid repercussions. These commercials can still be seen online.
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