The largest coffeehouse company is not only known for their coffee but also its recognizable logo, which is now associated with world-class coffee. The Seattle-based coffee giant has plans to l shed its old logo and introduce a new design in the coming months.
But Starbucks is not changing their logo for the first time. In fact, this is the 4th logo change for the company. The first version was during the 17th century and the design was originally brown with a topless siren and a fully visible double fish tail. The second logo was used from 1987 to 1992. The logo features a siren with the breast covered with its flowing hair much like the later version except that the navels are revealed. The current version is used from 1992 and 2011. In this logo, the siren’s navel and breasts are no longer visible but the shape of the fish tail remains.
A few weeks ago, the Seattle-based company announced they will undergo another logo transformation. The logo will feature a simpler image as the logo shows a bare-chested mermaid with the tail fin split in half. The words have been removed and only a larger version of the mermaid image remains. The logo will be launched this coming March 2011 on Starbucks stores in time to celebrate their 40th anniversary.
There are people who do not agree with the changing of the logo. But considering the track record of Starbucks making good decisions, we think the coffee maker giant will simply breeze through the criticism. After taking a second look at the logo you will realise it hasn’t changed a lot and the major difference to the design is the removal of the coffee chains name.
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