Entering Bloomberg.com yesterday was like entering Steven Lisberger’s 1982 Tron movie. The black background and orange font environment created a feeling of 1980s Wall Street madness which made the user’s hearts pump faster, preserving that “boiler room” feeling fondled greatly from the now retiring old-school stockbrokers generation.
The new website features a fresh and easy to read design, blending effortlessly white and orange colours to reinvent Bloomberg’s online identity. The re-design which rolled out in April was in beta until this morning.
The new website incorporates additional changes other than the crisp design, promoting not only user-friendly characteristics but also embracing the current trend of making more free content available while sustaining the business through other-to-subscription revenue-generating sources.
Although the additional free content is a very exciting turn-around on the company’s policy, the design might come across overly simplistic, as it dangerously resembles a blog-like environment where the blog’s content is not always viewed as transmitting market expertise and authority but rather gossiping or capitalizing on old news and content. Have a look at the screenshot taken this morning and you can be the judge.
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