
The new website features a fresh and easy to read design, blending effortlessly white and orange colours to reinvent Bloomberg’s online identity. The re-design which rolled out in April was in beta until this morning.
The new website incorporates additional changes other than the crisp design, promoting not only user-friendly characteristics but also embracing the current trend of making more free content available while sustaining the business through other-to-subscription revenue-generating sources.
Although the additional free content is a very exciting turn-around on the company’s policy, the design might come across overly simplistic, as it dangerously resembles a blog-like environment where the blog’s content is not always viewed as transmitting market expertise and authority but rather gossiping or capitalizing on old news and content. Have a look at the screenshot taken this morning and you can be the judge.
No comments:
Post a Comment