Thursday, July 23, 2009

eBooks as tools for business online

There are many tools that you can use to increase your popularity online. Adsense and smart use of various SEO (Search Engine Optimization) tools can increase the visibility of your website to various customers. But have you considered an ebook?

Basically, an ebook is an online book usually made in PDF format. Some of the most popular books in print also have editions in eBook in order to be read in eBook Readers but as PDF, they can also be read in computers with little to no effort. As an online freebie, your business can gradually improve with the help of an eBook.

Of course, creating an eBook means you have to write a book but that doesn’t mean you have to write a very long book for your customers. You can create an eBook composed of various tips and basic knowledge that you have in your business. This will give your potential customers an idea of your expertise in business. You can also give your eBook for free to your customers in order to add more value to the product and/or services you give online.

Some have been successful in creating eBooks that they opted to sell their books online. But if you’re a small business whose aim is to attract customers to your store, an eBook could be given for free. Just make sure that you provide references linked to your website. This will allow readers to automatically click on your website and initiate a transaction. It’s a simple addition to your website but a great tool to allow readers to automatically visit your online store.

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