Well things seem to be turning up for Google. It has just come in first in a poll of brands preferred in the UK, it has managed to save our private information in the lawsuit against it by Viacom, and it has recorded 35% rise in profits this second quarter, even though their prediction was slightly higher.Some are disappointed with Google not hitting their target profit, but a 35% profit increase is not to be laughed at. Neither is the fact that the company has managed to bump Microsoft and Mercedes out of the top two positions in the top consumer brands poll, according to the BBC. The same source reports that Google also came top of a superbrands poll in the beginning of the year, taking the place of the BBC itself, and I can't say I'm surprised.
With UK consumers spending £26.5 billion online in the first six months of 2008, it would make sense for one of the best search engines out there to make a tidy profit, even if it is not as high as they predicted. Apparently, the rise in the cost of food, fuel and the cost of living in general is nudging people towards doing their shopping from home, on the computer. And to do any of that, you first need to search for what you will buy.
Just take a step back and you will see why Google is so popular. It plays an integral part of our lives, in almost all sectors, personal and professional. It sometimes seems that Google has become synonymous with the Internet itself. Will Microsoft's attempt to improve its own search engine help it catch up? Will Viacom's lawsuit damage Google?
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