Google: new way of advertising!

Google few days ago launched new advertising technology allowing publishers to incorporate text advertisements into online videos in a long- awaited move.

The launch is considered as the search engine's most ambitious attempt to make money by selling advertising that will appear in video clips. In particular, the Internet search giant is anticipated to introduce a service soon to allow Web sites in its advertising network to embed relevant videos from YouTube content creators. For example, a blog or a Web site specializing in hiking may choose to implant hiking videos from YouTube.

This service is representing the first key combination of YouTube with a Google product. Furthermore, it will give the creators of videos extensive distribution that goes beyond YouTube via Google's network, known as AdSense.

Although many other networks distribute ads and videos on the Web, none can reach as many sites as AdSense.

Google claimed it would share earnings from the ads with the video creators as well as with the Web sites that embed them. It though declined to reveal the percentage of the revenue that will be kept by each of the parties.

To be continued...