More news on the mobile pay per call front, this time from provider Ingenio. A collaboration with JumpTap the mobile search provider behind Alltel and other carriers is adding to the company's offering. JumpTap count Microsoft and AOL amongst their mobile partners and getting stronger by the day.
Ingenio claims that mobile searches on the network have been changing from impulse or at-hand searches. Considered purchase categories for financial services, travel, satellite and cable TV are now up to 25% of the total.
Search marketers are starting to recognise these new opportunities, understanding how much a call is worth to their clients. Keywords for "considered purchase" categories are reaching as much as £3 to £15 per call compared to a £1 to £2 for lower value impulse buys.
Wednesday, December 13, 2006
Monday, October 30, 2006
Pay Per Call on mobile
Despite Pay Per Call not really taking off as a mass consumer product on the internet, companies continue to make attempts to integrate it into various alternative offerings, as it has obvious benefits for both the consumer and the advertiser.
Latest to jump on the Pay Per Call bandwagon are internet giants MSN that partner with Ingenio to deliver pay per call ads on the mobile platform. As many marketeers still have doubts about the internet to telephone conversion, it does make more sense for people to call when they are on their mobile. Increasing internet access via mobile means that searching for information and services is going to be the future norm.
The main difficulties here are poor mobile interfaces and fiddly buttons on mobiles but MSN are convinced they can make this work.
Latest to jump on the Pay Per Call bandwagon are internet giants MSN that partner with Ingenio to deliver pay per call ads on the mobile platform. As many marketeers still have doubts about the internet to telephone conversion, it does make more sense for people to call when they are on their mobile. Increasing internet access via mobile means that searching for information and services is going to be the future norm.
The main difficulties here are poor mobile interfaces and fiddly buttons on mobiles but MSN are convinced they can make this work.
Thursday, August 10, 2006
Google testing Click to Call in the UK
Google has begun beta-testing Click to Call (Pay Per Call) for a limited number of keyword searches. There have been no official reports as to how successful the testing has been however the market is still moving very slowly with low user and business adoption rates.
It seems that small businesses without a web presence are not only unaware of the benefits online marketing can offer, but are also extremely sceptical about investing in a technology they don't understand.
Industry players are trying to educate both SME's and blue-chip corporations without much success so far.
The general feeling is that if Yahoo and Google do not officially launch the product the future of Pay per Call might remain uncertain.
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