Thursday, October 15, 2009

Eco-friendly web hosting

The offline world is turning green, business and people are aware of the impact we and our actions have on the environment. In order to reduce this impact we compete against each other in terms of eco-friendly services, recyclable wraps, energy saving bulbs or solar panels for house and office.

To push these actions even further, the online and web hosting have started to turn green and you can have your business web page hosted on a completely eco-friendly server. This means that the offices and data centres from where the hosting services are run are powered by wind energy which brings massive benefits to the environment. The servers of these web hosting companies are energy efficient and what you get as a customer is professional green hosting and peace of mind that your online business is not harming the environment or the ozone layer. Apart from green hosting services, some companies also offer free domain name for life or free website templates.

If you want to switch to a different hosting service or if you are new to hosting, make sure you review several web hosting offers before making the suitable choice for your business.

Tuesday, October 13, 2009

Knowing When It's Time to Grow

Expanding a home based business is very challenging for solo professionals. This is always a dilemma: they can expand but risk going out of business if they do not meet the sales target. On the other hand, they do not want to turn down increasing clients and ruin their image.
Some home based professionals resorted to expansion but limited it to their property. To start with, they may have expanded to a few employees but their business is still at home. The advantage of this move is that they are still in control of labour cost as they can oversee absolutely everything.

On the other hand, there is one thing businesses should always maintain: image. A home based setting could be very difficult for those who wanted to work with larger accounts. Large businesses do not want to be part of a home based operation because small operations might not provide the needed quality and quantity big businesses need.

If your home based business has to expand to another location or a proper business setting, be sure to write down everything you spend. You have to be very specific since this move is very risky so you have to be calculating to determine if the business move will be to your advantage.
Last but not least; make sure that your business improvement is within the law. Consult with your lawyer or the citizens advice bureau on the requirements for expanding your business. Part of your image rests on the legality of your business and without the right documentation your business cannot work well.

Friday, October 02, 2009

Invensys Operations Management appoint Dr. Ravi Gopinath to Lead APAC Region


Invensys Operations Management, a global provider of technology systems, consulting services, and software solutions to the process and manufacturing sectors, has announced that it has appointed Dr. Ravi Gopinath as the regional presidents for the Asia Pacific (APAC) region.
Gopinath will be responsible for all indirect and direct sales, including the regional marketing engineering delivery, Strategic Sales Centers, Enterprise Client Executives and Client Executives, and project and consulting services. He graduated IIT Bombay in 1989 with a degree in chemical engineer and in 1994 he received a Ph.D. in advanced process control from Rensselaer Polytechnic Institute in New York.
Gopinath has more than 15 years of global engineering solutions and services experience. He began his professional career with Tata Consultancy Services, where he primarily led and built the 3,500-strong global industrial services and engineering business. During his tenure at TCS, he worked closely with NASSCOM to set up the Engineering Services Board, which defined the roadmap for the engineering services outsourcing sector from India. He also served on the Board of Nelco Ltd, a Tata Group company. In 2006 he moved to Geometric Ltd, a business specializing in engineering technologies and products, where he became their chief executive officer.
Sudipta Bhattacharya, president and chief executive officer of Invensys Operations Management stated, "I am very pleased to have Ravi join our management team at Invensys. He will add further diversity, depth, and domain expertise to the current leadership team and comes with a proven track record. I am confident Ravi will hit the ground running."

Wednesday, September 30, 2009

Great online business plans for mums


One of the biggest advantages provided by the internet is the ability to do things remotely. That means that everyone can efficiently do their business at home. This is a great opportunity for mums as they can have a successful business at home while taking good care of the family.

A good source of income by many mums who opted to stay at home is to sell products online. They can use their expertise to sell or auction products in the internet and receive payments from various online payment systems. Although the competition is very fierce in online stores, many mothers have been successful because of personalization of products for their customers.

Mums who love to write can consider this type of online business. They can post their thoughts online and receive compensation through advertisements posted in their websites. Many blogging websites can automate the advertisements which mean no special programming skills are required in order to earn. Affiliate marketing can also be another online business as they can promote products and receive a commission on every sale or referral.

Those who have more than a few hours of spare time at home can also consider working as a virtual assistance. This type of job is like a secretary job but it's carried out online. The responsibilities of the virtual assistant vary but they commonly focus on assisting their clients in their various online work. This job might require an extra phone line and a powerful computers, but the great salary is definitely worth the extra effort.

Saturday, September 26, 2009

The good and bad in franchising

A franchise is a very popular business option because the business immediately gains the advantage of bearing the name of a popular company. There is also ample technical support for the franchisee such staff training and even advertising so that the business will gain the needed attention from the first day.

But just like any business format, there are disadvantages and risks involved in franchising. Among them is the expensive start-up cost. Compared to starting your small business, franchise business costs nearly 40% more. The royalty fee and additional payments a franchisee has to pay the franchisor while engaged in the business always increases the start-up capital in this form of venture. The higher start-up cost doesn't even assure the franchisee success since there could be external conditions that might ruin the business' reputation. For example, when a branch in another state gains a bad reputation and as a franchisee, you'll be ruined too since bear the same name.

Because of the high rewards with equally high risk when using a franchise to establish a business, you need to carefully research about the company reputation especially on how they treat their franchisees. A simple search online should reveal your needed information in no time.
It's also important to select a franchise that's close to your hobby or preferred business idea. Without any passion for the type of business, you'll never be able to properly manage and prosper in the industry.

Last but not the least; never agree to any contract without reading the fine print and consulting the document with a lawyer. As already indicated, a franchise has a high start-up cost which means you need to know exactly how you should spend your capital.

Wednesday, September 23, 2009

Article directories and your business

A good online business should always consider adding blogs or articles to its site. This will show the expertise in the industry and even increase their popularity online. But aside from posting blogs on the company site, you should also use article directories in order to boost the popularity of your business.

An article directory is basically a site where you post original articles in your expertise. This kind of directories actually offer some distinct advantage that any business should use.

The best advantage that can be gained by this site is site popularity. You should be able to increase your page rank (in Google) if you have enough links from other sites. Since major article directories have good page ranking, there is a possibility that your website should also increase the page ranking. If you add your link to your articles, you should experience increase in online visitors.

Wednesday, September 16, 2009

Web hosting guide for your business

Do you want to launch your online business or do you want to have an online presence for your offline business? Your next step to achieve that is to find a hosting service which is suitable for your business.

The virtual world offers plenty of guides and information for business people who are interested in launching a web page. Before your final decision take your time and review various web hosting services, talk to their customer representatives if you have any questions and after you gather all the information you need go for the right web hosting service.

The free research guides are online guides to help you compare at a glance top webhosting services providing you information about price, setup fees, disk space, uptime, guarantees and reviews. Customer reviews are priceless and you can get an idea about a particular service from its users and their experiences. Carefully reading the reviews can save you a lot of time and money at the end of the day and will help you choose the right service or product.

Web hosting beginners should get familiar with the basics of web hosting as this will be useful in understanding the technical aspects. It is always a good thing to have an idea about what is going on with the website and to understand what is included in the hosting package.

Tuesday, September 15, 2009

Business ideas pros and cons

Keywords related to adult entertainment the most popular words searched in any search engine. Because of its popularity, it's no wonder why this industry is still earning billions even in the tough economy.
But even though there is a big opportunity in this type of entertainment online, there are some hurdles that every webmaster has to go through. The number one challenge is actually the legal side of your website. You need to comply with the government's policy of displaying content on your site. That means your site can be easily detected by software that blocks off adult images and it should have ample warnings about the content of your site.

Another challenge for this type of online business is hosting images with content for adults. If you're planning to sell videos online, you need to find a web hosting service that accepts this type of content. This type of web hosts is often expensive and rare. Payment system is also a challenge. PayPal does not allow its system to be used for payments for this type of content. You need to find credit card merchants that will allow this type of transaction online.
These factors can easily overwhelm a webmaster that does not have enough funds to start the business. But there are also websites that seeks affiliates for their videos and other products. The payout can be impressive as long as you constantly attract visitors to your site and refer them to your affiliate company.

Sunday, September 06, 2009

Make online business work

Page ranking is Google's method in determining which site should be placed first in search results. But gaining a high mark in page ranking is not an easy task for every webmaster. However, there are tricks that every webmaster could use to improve their search results.

Information based website - it's already a known fact that Google values relevant information. Give your website a boost by adding blogs or articles related to your industry. Be sure to avoid plagiarism or copying other articles because Google will never hesitate to penalize your website. You really don't have to write a long essay - just a short blog about the latest news in the industry should be more than enough.

Use smart keywords - a good way to gain notice in search results is to use relevant keywords in your blogs and on your site. These keywords will serve as phrases that can be searched by Google on your website.

These are only some of the techniques for improving visibility online.

Wednesday, August 26, 2009

Choosing web hosting services

Before deciding on the hosting services you go for, it is better to browse around and compare the best options available out there. Depending on your needs, you can choose between various hosting packages - limited or unlimited disk space, server up-time, setup fee and of course, price. Before launching your business website you should decide what are your hosting needs, then choose the best service for your business.

Before making any financial commitments with a company offering web hosting services do a bit of research online about that company, and see what other users say about a service or another. It will help you and your business make a better decision and will save you time, energy and money.

When it comes to hosting services the server reliability is very important because your whole website and business will rely on their server. Search for expert advice and comments regarding the uptime records and when you decide to buy a hosting package choose the business that offers also technical support.

A good idea is also to search for top companies offering web hosting. On the internet you will find lists of best hosting companies. Do a bit of research, read the recommendations, shortlist 3 or 4 companies you like then make a decision.

Tuesday, August 25, 2009

The basics of viral marketing

Advertising is one of the most difficult activities of an online business. Because of very strong competition online, you need to be very creative in your ideas in order to gain attention and possibly customers for your services or products.
An increasingly popular option for various businesses is to use "viral marketing". It's a highly unique form of marketing that aims to attract users not by telling them about your product but through unique ideas that will make people talk about your message. Viral marketing is not necessarily a form of advertising for a product but a type of marketing that will lead to your product because of your association to the marketing plan.

There are actually no rules in viral marketing. You can practically use anything in order to advertise your product. That is why a common viral marketing plan uses two principles: it has to be totally unexpected and would convey emotion. It doesn't even matter what emotions you convey - there are viral marketing campaigns that are very controversial and solicited anger from its audience. But more often than not, viral marketing aims to amuse audience so that they will eventually share the information to others. This type of marketing also uses word-of-mouth advertisement to increase its popularity.

Viral marketing can use various platforms for advertisement. While most use the internet to gain popularity through viral marketing, you can also use newspapers and radio commercials to attract attention. Some companies that specialize in viral marketing even use more than one platform to gain more attention.

Viral marketing is a very effective form of advertising because it aims to increase popularity through unconventional idea. Just make sure that the message will not backfire to avoid bad business reputation.

Sunday, August 16, 2009

Boost your business with audio files

Every tool, article and software you add to your website is not automatically a plus. The success of the additional tool is largely based on how you use the tool. Sometimes there are tools that are just annoying that instead of boosting your popularity online, you're driving your customers away.

That idea of using tools in your website also applies in integrating audio for your website. Because of the increasing internet capabilities of users, they can access websites with high bandwidth requirement with ease. You can use audio streaming to introduce your product or to offer tips on shopping while they look at your products or services.

But even though you want your web visitors to hear what you have to say, you don't have to force them to do it. That means you don't have to auto load your audio every time the visit your website. Offer a media control option so that they can listen to your audio only if they want to.

There are two reasons why you don't want to auto load your audio: some of your web visitors have already heard it and the bandwidth requirement for an audio can increase web hosting charges. Streaming audio is considered as a file transfer which means you'll be billed by your web host every time your audio is played.

Make sure that you add an audio that will provide a decent introduction for your business. Music and other audio that do not introduce your business may just be annoying and will slow down website loading for some users. Keep it simple so that the streaming audio will work to your advantage easily boost your business.

Wednesday, August 12, 2009

Approaching new business ideas

A bold business idea nowadays is to offer exclusive entertainment for adults. But since the internet is an “encyclopedia” in the field and almost everybody can search and look for free, the business idea to sell entertainment and Adult TV like Apple TV may be profitable.

For a monthly subscription, customers can get a box which can be plugged to your TV and high-speed Internet service. The content inside is high quality and the viewer can search the favourite star, the scene, the movie type or the content category. The system allows fast forwarding or rewind as well as saving the favourite scenes. The end user sits comfortable on the sofa and access the content with the remote control and only content that is played has to be paid. Browsing through various categories is unlimited and free of charge.

The little box contains thousands of movies, complete collections and and over 50 studios on demand. Interested customers can take a demo on the website before deciding to make a subscription. Once the subscription is made, the little black box, a remote and the cables are shipped free of charge.

Using this service customers will be the first to know about the new releases and the subscription can be cancelled at any time and the box returned. After all, this is a really bold business in an environment with free competition.

Tuesday, August 11, 2009

Affiliate marketing and your business

Affiliate marketing is a form of online advertising employed by many companies in order to boost the sales of their product. They sign up various webmasters to display their products in their respective websites. Revenues are based on how many visitors that clicked on the advertising or how many opted to purchase the product from the link offered by the webmaster.
Although it sounds relatively simple, affiliate marketing is one of the most challenging business ventures for webmasters. No webmaster can tell their online visitors they have to purchase the recommended product.

Knowledge of the Product
Before signing up to any affiliate programs, it is important to know more about the product you are selling. Research on the feedback of the product since some companies opted to use affiliate marketing because of their bad reputation.

Familiarity with the Industry
If you're opting to focus on software and other applications, be sure you know more than just simple advantage and advantages of these applications. Be familiar with the industry you are trying to harness. You might be selling something that's expensive but could not provide the same performance compared to its competitors.

Articles and Keywords
Affiliate marketing practically transforms every webmaster as a "middle man" for various companies. That means you have to know what you sell and show visitors your expertise about the product. Write impressive articles on websites where you want to sell the applications. Through articles, you should be able to give an impression of expertise and your recommendations will be valued that could lead to more sales.

Thursday, August 06, 2009

Considering removal services as a business

A business in transportation is relatively easy to operate. All you need is a reliable form of transportation and above average driving skills in order to succeed. Licenses are easy to obtain and there is always a demand for transportation.

A good business idea in transportation is to offer removal services in your area. Many small businesses were able to find success by simply using a van in offering transport services. A reliable driver and a hardworking assistant should be able to offer removal services for businesses and even for small homes.

But removal services is not just storing items in a van and transporting them to the customer’s direction. There are certain conditions that an office removal services should consider to ensure success in this business:

• Service fees – an office removal service usually charge a per hour fee depending on the weight of the items and the number of persons that will handle the said transportation.
• Expertise on storage – an office removal service should offer security in transport and safety of the items. If an item is destroyed during transport, it can easily ruin your business reputation.
• Insurance – since items can be destroyed during transport, it’s important to advice the customer of their property insurance for protection.
• Additional charges – you can easily give a quote over the phone but if you realize additional services is needed, you have to inform them of additional charges immediately to avoid confusion.

Removal services are relatively easy to operate. As long as you can provide reliable services without charging too much additional fees, your business is set to become a success.