Learning More About Mobile Check-in

Mobile check-in is an increasingly popular form of online social networking. It is a totally different form of social network from traditional networks such as Twitter and Facebook because it focuses on locations and places of interest instead of basic sharing of information, pictures and opinions. Some social networks already feature mobile check-in such as Facebook (Facebook Places) and Twitter while others are dedicated to mobile check-in such as Gowalla and FourSquare.

Advantage of Mobile Communications

This type of social networking takes advantage of mobile technology where the precise location of the account holder is detected and updated online. Most of the mobile check-in websites automatically update other social networking sites which mean a single application in the mobile phone could instantly stream the user’s location.

Aside from automatically updating the user account with its location, users are also given an option where they can personally update their account. The option is offered for security purposes since there are some users who do not want to disclose some of the locations they visit.

From Mobile Check-in to Reviews

Mobile check-in consistently develops because of the increasing demand from users. Aside from learning the person’s location, location based social networking websites are also used for review purposes. For example, a person could check-in to a hotel and the account is automatically updated in their preferred social networking site. Because they have checked-in to the hotel, they can provide reviews on the services and facilities. The collective review of visitors who checked-in on the hotel could be used as reference by other users. Businesses can also take advantage of the reviews to promote or improve their services.

Opus Energy Ltd to Create 100 new Jobs following Top Track 250

Opus Energy Ltd has announced that it will be creating 100 new jobs by December 2012. The company has announced the increase in positions following their feature in The Sunday Times Top Track 250. The league table is made up of the UK's leading mid-market private organisations. Opus Energy featured in the Top Track 250 through an increase of 31% sales growth year on year.

Opus Energy is a provider of energy to UK businesses. The Company are a leading independent supplier who is able to offer a high standard of customer service and a competitively priced source of energy.

Established more than 9 years ago, Opus Energy now provides more than 100,000 sites across the United Kingdom with power. The power supplier offers low cost energy through an agreement with major shareholder, International Power Plc. Opus Energy Ltd supply power to the Government sector, the retail industry and housing associations. The company suppliers power to many household names including; Cambridge City Council, Lloyds Pharmacy, Halfords and Stagecoach.

Opus Energy provides three market leading products to their corporate customers. The three products are;

Opus Evolution

The Opus Evolution product is aimed at customers using more than 5 GWhs of electricity. The innovative product has enabled customers to dictate how and when to procure energy and offers companies several benefits including direct access to the wholesale market.

Opus Extra

Opus Energy's Extra option is aimed at companies using between ½ GWhs and 5GWhs. The product gives businesses access to flexible purchasing products. These options are normally only available to larger consuming corporate customers. Unlike Fixed energy products the energy buyer can increase the amount of electricity they purchase during a contract term.

Opus Fixed

The Opus Fixed option gives companies a more traditional fixed priced electricity product. Opus Energy Ltd combines cheap business electricity rates with a personalised account service and business-to-business invoicing.

The Importance of Digital Advertising Offline

Offline advertising or advertising through billboards, newspapers and other media outlets has been highly profitable over the past centuries. Although people constantly see ads online, offline advertising is still considered important because people still interact with their surrounding. As companies spend millions for online advertising, they spend a lot more in offline advertising to get their customers attention.
But offline advertising is no longer just another dull commercial or billboard. Advertising companies and manufacturers are thinking out of the box so that they could get the attention of the potential customers. These agencies are now tapping technology which could offer more than just a simple commercial of the product. With the help of technology, digital advertising offline is quickly becoming interactive.
One of the leading pioneers of digital advertising offline is Nesquick. They created a wall with giant screen that interacts with everyone who pass by. The official mascot and the companies milkshake product were interactive and moved as people passed by, something that will surely catch your attention. The technology implemented is considered revolutionary because this is the first time offline advertising has become truly interactive using such a large screen LCD.
Digital offline advertising is already an increasing trend in Japan. Manufacturers are using tech giants to offer unique advertising with advanced options such as being able to scan the gender of the person looking at the billboard. This idea of a truly interactive environment is slowly being implemented in many countries advertising campaigns and soon people will not just stare at bare billboards they will interact