Wednesday, May 20, 2009

Advertising offline for online business

When it comes to advertising for an online business, everyone seems to go the same route. Everyone wants to be able to do a little advertising on sites like Google and Yahoo, and be done with it. You need to be willing to do a lot of community advertising as well.

First of all, see if there is some kind of radio advertising venue that you can afford. If you can get a spot on the radio between 5pm and 6pm, then you will be in good shape. This is because it's rush hour during this time, and a lot of people are listening to the radio in their cars.

Of course, there are other ways to go about doing local advertising as well. For example, you can call your local cable company for pricing as well. All you need to do is come up with a sponsored link and a nice catchy jingle, and you can do some local advertising. This costs a lot less than national advertising because it's just for a local community.

Another good way of advertising locally would be to go to the print. Now some newspapers are going out of business, so you will need to come up with some fliers. Find some places that you can hang your fliers, and be sure that it's not against the law.

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