Yahoo! Inc. board of directors meet a couple of days ago to reconsider Microsoft Corp.'s $44.6 billion bid. Although analysts and shareholders see the takeover as the most likely outcome, Yahoo's CEO Jerry Yang is still "on the pull" for an alternate bidder or a bulkier bid, ignoring Microsoft's CEO Steve Ballmer's threat for a proxy fight in less than two weeks. Yahoo's procrastination giving into Microsoft's offer temptation is fairly confusing for the market's realists; it is common ground that Microsoft remains the most motivated and best capitalized choice for Yahoo as a Yahoo-AOL merger wouldn't provide Yahoo's shareholders equivalent to Microsoft's bid value.Yahoo's Jerry Yang, fully acknowledging the aftermath of a possible AOL transaction, also forged an agreement this week to run some of Google's advertisements alongside Internet search results. The deal, which will include no more than 3 percent of search queries is only a two week trial and an instant attempt for Yahoo to boost revenue as an independent company.
Yesterday's data may actually indicate a potential increase in Yahoo's Web search, specifically against Google. The good news for Yahoo's board and shareholders came from a study by RBC Capital using data on ad-buying trends showing Yahoo outpacing Google in search advertising spending, ad viewership and click-through rates during the first quarter.Yahoo's first-quarter piece of the search spending pie to 23 percent of the market from historic levels of 18 percent to 19 percent and they are expected to reveal their quarterly results tomorrow.
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