
Yahoo's Jerry Yang, fully acknowledging the aftermath of a possible AOL transaction, also forged an agreement this week to run some of Google's advertisements alongside Internet search results. The deal, which will include no more than 3 percent of search queries is only a two week trial and an instant attempt for Yahoo to boost revenue as an independent company.
Yesterday's data may actually indicate a potential increase in Yahoo's Web search, specifically against Google. The good news for Yahoo's board and shareholders came from a study by RBC Capital using data on ad-buying trends showing Yahoo outpacing Google in search advertising spending, ad viewership and click-through rates during the first quarter.Yahoo's first-quarter piece of the search spending pie to 23 percent of the market from historic levels of 18 percent to 19 percent and they are expected to reveal their quarterly results tomorrow.
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