Thursday, January 31, 2008

Marketing creates benefits, not features

As a business owner, I was always looking for a marketing company working in-depth for my own benefit. I've got tired of inexperts trying to persuade me they offer a fantastic marketing service just to make easy money.

My point is that when people turn to a company for marketing endorsement what they look for is creating benefits for them not just selling points. To put it simple, selling points are considered as those that make the product offered different to the competition but they are not what the customer is really attracted by.

Searching in the internet for a marketing company I drop by a marketing team named Brand Identity Guru that considered themselves experts in marketing endorsement. Having decided to give them a chance to prove what they can do I got surprised by the results. These people put all their efforts to make my company stay aside of my rivals. They designed a unique marketing product customized to my needs bringing in all their services such as marketing and brand strategy, Web and graphic design, SEO.

Their well-developed research techniques coupled with their ability to identify my company's fingerprints helped my brand to build up its own personality and in consequence to stand apart form the rest.

Thanks guys, the results I got proved you right.

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