Ted Baker - Modern fashion costs more

If you fancy a nicely designed and impressive shirt or top you might find yourself on the Ted Baker website. After your purchase however you need to limit your quality demands down to a zero (0). Washing is not an option for these clothes as they will dissolve after a couple of washes.
Ironing is also a no-go, I mean you can attempt to iron them but it will not really make a difference.

Unfortunately Ted Baker has joined the likes of other high street retailers that believe in the new wear once and throw away trend. Well done guys, I am staying away from you for the next 50 years.

Gossip marketing

Adestra is a well known leader in email marketing and delivery services for a reason. The guys have been demonstrating some of their in-house skills in an email sent out to their prospective clients database.
The first part of the email discusses data collection in email marketing as well as news about Windows Live Hotmail changes. Very interesting stuff.
It is signed by Client Strategy Consultant Hollie Williams who happens to be a very presentable young lady. Her picture signature is a bright example of clever email marketing.

Now to introduce the concept of gossip marketing (aka plain gossip) I had a look on Facebook. Hollie's profile is however restricted. Thankfully her mate Hannah lend us a hand with this picture posted back from a 'girly holiday' in 1998.