Tuesday, October 18, 2005

Yahoo to launch Pay Per Call

The service is already available in Yahoo! Cars and will be introduced into Yahoo!’s other e-commerce properties, Shopping and Travel following an initial introductory period beginning in early August on its shopping comparison portal Kelkoo.

Pay-Per-Call is billed as an alternative to traditional pay-per-click search advertising.

The advertiser is only required to pay for the adverts that result in phone calls, in much the same way pay-per-click advertising only charges for visitors sent to a website.

Users who have selected the retailer and offer, which best fits their needs, will be able to contact the advertiser directly by phone to make a purchase.


The pay-per-call option will facilitate the development of personal customer communications and bespoke customer services through the internet. The service will also introduce additional cross-selling opportunities via telesales. In this way, the Pay-Per-Call model hopes to encourage more advertisers to take advantage of its e-commerce advertising opportunities.


More here.

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