What Is Social Media Marketing and What Is It NOT?

Social media marketing is all about promoting a brand, product, website or person on social media networks. It is also about building up an online presence, an online brand, an online followers’ base & an online reputation, so that people start recognizing your brand.

This stage in the customers’ purchase journeys is called the ‘awareness stage’, when people are interested in learning the facts and features about new products, services and promotions).