
Standing out is a little bit challenging because of sheer competition. But that doesn’t mean it can’t be done.
Here are some tips on how you can stand out among other online sellers:
Creating a niche – think of a product or service that is uniquely your own. Although there is a great chance that someone has thought of that niche as well, the numbers are small so competition is not fierce.
Be original – one of the troubles of many online sellers is they provide a generic feel in their websites. Instead of being like the rest of online stores, create something new. Posting original photos and writing different descriptions are only some of the ways of being original.
Becoming an expert – really know what you sell. Aside from specifications, know the advantage and disadvantages of the product by providing tips and recommendations, buyers will have the personalized experience and confidence that they are buying their money’s worth.
Taking care of first time customers – A new customer should be treated like a king or queen. Offer discounts for first time buyers or offer freebies to attract them. With your expertise and good pricing, you’ll easily create a loyal customer.
An online store is very easy to put up but difficult to maintain while attracting customers. Be sure to be smart on how you handle your online store to significantly improve it.
From a retail perspective, no retail eCommerce site can succeed without having the basics down cold; easy navigation and a shallow architecture, a seamless flow from shopping cart to payment and credit card processing through customer receipt and confirmation, shipment notification and tracking, to returns processing. These customer-facing basics are essential to affirming a memorable shopping experience.
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