Wednesday, August 29, 2012

Stress at Work: Open-Plan Offices

Open-plan office layouts were the idea of ‘new wave’ management thinking to get employees more connected and face-to-face. The idea being that this created a better environment for innovation and creative thinking. People would be able to discuss their ideas with their colleagues without having to deal with the barriers caused by the cubicle layout of days gone by.

Experts now think that open-plan offices are actually detrimental to the office environment and can result in added stress instead of a more sociable and relaxed atmosphere. Studies have shown that while employees are more frequently talking, the conversational quality isn’t high. Most conversations are short and superficial. Researchers believe that this is because of the lack, or perceived lack, of privacy among co-workers. The barriers created by cubicle offices were mainly psychological rather than actually prohibitive.

The idea behind open-plan was to generate the kind of ‘water-cooler’ informality that can bring about greater cooperation and creative thinking. In some cases though, it has the exact opposite effect. Employees are still sneaking off to empty conference rooms or waiting to leave the office on a break before relaxing. Another component to the building of stress is the noise level. While there was certainly noise in previous office layouts, it was more subdued due to the private space of cubicles. In an open-plan, you are subjected much more to low-level background noise. This includes hushed chattering, the typing of keyboards, computer notifications dinging and people walking around, eating or drinking. This doesn’t seem like a huge deal. All offices have background noise.

However, studies have shown that when a group of clerical workers were subjected to low-level background noise they were much more likely to give up on difficult tasks after only a few attempts, were less likely to rearrange their desks to make themselves more comfortable and generally displayed a lack of motivational behaviour against a similar control group that were asked to work in silence. Strangely, both groups reported the same level of perceived stress, indicating that background-noise can be detrimental to motivation without workers even realising it.

Many people, especially those who are of a younger generation, will try to combat the background noise pollution with their own headphones. Some have argued that this creates the same amount of noise and distraction as background-level noise but the ability to control the noise seems to be the deciding factor. Some researchers posit that the background noise is such a stressful factor because it is outside of one individual’s control.

Another tenet of the ‘open-plan’ thinking is that employees will be more willing to help each other with problems and that this would increase productivity. However, research has shown that while those needing help are satisfied and can get on with their work, the employees supplying help can become more stressed and show a drop in work efficiency.

This is also on top of the likely chance that some co-workers will not get on very well, nor is it the ideal layout in case of workplace bullying. There are many reasons that can cause an open-plan office to negatively stress workers out. All of this being said though, there are some contradictory studies that show the opposite. Some offices show that workers increase in productivity, happiness and creativity when placed in an open-office environment.

The moral of the story here, is that it’s not so much a choice of either cubicles or open-plan, but each company is different. Depending on the size of the company, how it’s organised and what it’s trying to accomplish can all affect whether or not an open-plan office is the design for you.

Thursday, May 10, 2012

What is Kickstarter?

The web has transformed many sectors over the past two decades. The music and film industries have battled piracy, high street shops have seen increased competition from online stores and digital marketing has increased the revenues of many businesses. However one area which had not been fully exploited was business funding and this is where Kickstarter.com comes in.

Kickstarter is a start-up for crowd funded ideas. The site describes itself as “a new way to fund creative ideas and ambitious endeavours.”Users simply post their ideas on the site with an estimate of how much money they need to turn their concept into a reality and users around the world can make their dreams come true. Instead of giving away a percentage of their business the creators offer their funders a product or a special service in return for their investment. Examples include a user creating an art book offered to draw an image for each investor and a company producing REM enhancing masks offered laser cut coins for every pledge. 

There are only two small negatives to the site. If your project is not fully funded then you do not receive any money and Kickstarter will take a percentage of the money invested in your business. However these are relatively small negatives compared to the positives which users gain from posting their ideas.

The website not only offers creators money but also exposure to a potential large audience. Several sourced projects have hit the headlines recently after being placed on Kickstarter. One example is Double fine, the creator of point and click adventure games. The company posted a new game idea on the site and gained $1 million in just 1 day. If you have a great business idea and have been looking for a way to fund the project this may well be your best option.

Tuesday, May 01, 2012

Top tools for SEO enthusiasts

There are many different programs on the market which offer help with SEO campaigns. These allow your business to easily track where your website is ranking on a search engine for a chosen keyword or phrase. As an example, if your website ranks in position one for the phrase “football cap” and you receive lots of traffic and conversions from the result, you will want to know when your site falls to position 2, 3 or even off of the first page. Caphyon has created two very useful pieces of software which let users monitor changes in search results and track links. These can help you to monitor your SEO and improve your clients’ traffic and ROI in a simple, easy to use way.

AWR
Advanced Web Ranking or AWR is one of the best tools on the market for monitoring Google rankings. Unlike many free piece of software and browser extensions, this complete SEO software is a desktop program which tracks all your chosen keywords across a range of different search engines. It also stores historic data allowing you to see how your web pages have moved up or down search engine results in the past weeks, months or even years. The software gives you the option to monitor your competitor’s positions and schedules reports to be run at a certain time each week, making it easy to show your client your results and compare them against their rivals.

 AWR has a simple install process and does not require users to add personal information or to configure API credentials. The program’s interface is clear and easy to use with many tutorials available to help you get to grips with the program in a minimal amount of time.

The program covers all three main UK search engines; Google, Bing and Yahoo as well as a list of country specific sites such as Google Germany and Belgium. The software supports regional search engines including Baidu and Altavista as well as a range of other popular websites with search functionality including Dmoz, Youtube, and about.com.

The software has several import features which allow users to cut the amount of time they spend importing data. Users can upload keyword lists from Google suggest or word tracker directly to AWR. The program also suggests other related keywords you can use to increase traffic and ROI on your site.

Following the installation and simple setup the program will automatically review the search engines for your given keywords. Following the results the program gives you the options of viewing keyword rankings compared to a previous date, evolution through time and check the top 10 sites for that keyword. This in turn allows you to spot trends and see the progress of your hard work. If your site is moving up Google ranking for a certain search term you will have clear data to show your work is paying off. If your rankings for phrases are dropping you will know straight away and be able to backtrack to figure out what the issue is and what you can do to stop your site falling.


The software allows users to export data to Excel for further manipulation and offers alerts to automatically trigger when a keyword falls or a certain event occurs.
AWR is available now for Mac and Linux and Windows.

ALM
Advanced Link Manager is another tool by Caphyon which helps SEO managers keep track of their work. Unlike AWR, ALM tracks the success of your link building. This is a common tactic used for SEO and involves asking websites to place links back to your website. Search engines determine how popular a website is through several factors with one of the most common being the amount of links that point to your website. If a site has a large amount of websites linking to it, a search engine believes it should be more popular and be a worthwhile result.

SEO professionals typically mention Page Rank or “PR” as a way to display the strength of a website. The system ranks websites from 1 to 10 which ranks websites by links and authority. Popular websites which have many places linking to them will have Page ranks of 8, 9 or 10, while relatively unknown sites will have PR scores of 2, 1 or even 0. However in recent years PR has become more irrelevant as search engines take other areas into consideration.

ALM specialises in tracking links back to your website, monitoring if a site has removed your ad or the link has become broken. The program has a simple to use interface which is similar to AWR. As with the web ranking tool, ALM offers a very easy setup. Users only have to enter their website URL to start tracking links. 

The program allows users to monitor their links over time and can help SEO professionals to determine which keywords they need to be building inbound links for. The program will display possible websites to place more links on and has a great broken link finder, allowing you to find out which links have stopped working or are being directing to 404 pages on your site.

ALM offers several key services which make it stand out from its competitors, these include monitoring your competitors sites, the ability to schedule the program to check links, creating triggers to alert you of a change, and the option to import information to Excel for further manipulation.

ALM and AWR can be purchased from Caphyon’s website and run on Mac, Linux and Windows.

Thursday, April 12, 2012

The Fall of Google+… or did it never take off?

Google+ is the social network created by the Mountain View, California based Google Inc.
According to Google’s Chief Executive Larry Page, Google+ has become a robust competitor in the social network space, with 90 million users registered since June 2011.

A Wall Street journal points out that Google+ is more like a virtual ghost town compared to its biggest rival Facebook. The data from the research firm comScore shows that Google+ users are signed up, but not actually using much Google’s Social network. Users stay an average of about three minutes a month on Google+ (September to January), compared to six to seven hours on Facebook each month for the same period. Unfortunately the report didn’t include mobile data usage.

Google is making a long-term bet as it hasn’t yet approached companies to advertise on Google+. Unfortunately some web marketers that tested Google+ says that their brand messages haven’t had the impact on consumers they expected. But Google also uses the networking site as an auxiliary for other Google services, such as personalized search results, including results from Google+. Google claims that comScore’s data is “dramatically lower” than their internal data.

Still most Google+ partners are underwhelmed by the lack of user interest and user activity. Intel for instance has 360.000 Google+ subscribers, but get only dozens of comments on its posts whereas on Facebook the company has nine million “fans” and gets thousands of comments there.

“Google+ doesn’t have the same degree of vibrancy than Facebook, Twitter or even Pinterest has at the moment” said David Cohen. The executive vice president of McCann Erickson commented “Without active engagement, Google+ will not be attractive to advertisers.”

So even if Google approaches the companies to advertise on Google+, it might be too late for Google’s social network if the costumers have already moved into other networks such as Pinterest or Tumblr.

Wednesday, March 14, 2012

Branded Theme Parks around the World



Theme parks are a great destination for families to relax and for thrill seekers to feel exuberated. Disney has seen great success from its amusement parks, which attract millions each year. Many brands have decided not to create theme parks in the past due to the start up cost or because they feel it would not fit with their brand image. However in the past few years several companies have sponsored theme park rides and a few have created or plan to create a theme park. We have collected some of the most interesting branded theme parks below;
Ferrari World in Abu Dhabi
Abu Dhabi is home to the world’s largest indoor theme park, Ferrari World. The amusement park is a great destination for car fanatics and thrill seekers. Although the theme park has experienced some setbacks in the past due to low attendance, it has now become one of the top attractions in Abu Dhabi. Tourists can learn more about the car manufacturer, enjoy thrilling rides and kids even have the chance to learn how to drive a Ferrari car.
Angry Birds Theme Park
Rovio, the creators of highly popular computer game Angry Birds, are currently developing a theme park in their home country of Finland. Although the planning is still in its initial stage, authorities have confirmed the park will go ahead and they will release more information later in the year.
World of Coca-Cola
Coca-Cola is more than just a company known for its soda. It has become one of the largest brands in the world with various products under its belt. Located in Georgia, the World of Coca-Cola is a great destination for people who want to learn more about the company’s famous beverages. Tourists can find artifacts and additional information about the soda and the company’s venture in other products.

Thursday, March 01, 2012

Opus Energy recognised as a first class business to work for


Opus Energy, a UK based business power supplier, has demonstrated its staff engagement by being presented with a ‘first class’, one star rating in the 2012 Best Companies accreditation scheme.

The scheme is run by Best Companies, the organisation behind The Sunday Times’ prestigious “Who to work for” list. Best Companies asked Opus Energys employees 70 questions to gain a clear view of how they felt about working at the organisation. The questions focused on eight main factors, these included; the staff members direct manager, leadership, my company, personal growth, my team, fair deal, giving something back, and wellbeing.

Opus Energys Managing Director, Charlie Crossley Cooke stated: “We have had a strong result from this year’s Best Companies survey, and have seen staff engagement grow overall. I’d like to congratulate the team of people we have working here at Opus Energy for their important contribution to the growth of the business. I’m happy they feel that their role is acknowledged by what Opus Energy gives back.”

Opus Energy’s Head of HR, Learning and Development, Annamarie Petsis Jones commented: “This year we saw a great improvement in how employees felt about their individual growth at the company. I believe that this is a reflection of the emphasis we place on staff training, to enable our employees to develop in their careers at Opus. That is something we are planning to develop further in 2012 with our forthcoming Management Development Programme and newly launched NVQ Apprenticeship Scheme.”

Giving Something Back was also one of the areas that Opus Energy staff engagement increased in. Opus Energy, Credit Controller, Pankaj Raikundalia, reflects on this: "When I joined Opus and realised that the business was very active in supporting national and local charities I was really happy because supporting charitable causes is something I've always enjoyed doing. There have been several individual initiatives to raise money for a range of charities and I am very proud to have taken part in the activities for these causes with some incredible support from the individuals taking part,Opus Energy's Management and of course the sponsors."

Wednesday, February 22, 2012

The Top Super Bowl 2012 Ads

The hype and anticipation for the ads during the Super Bowl is almost as high as the American football game. Due to the popularity of the TV spot, companies create special ads for the commercial break and often have a campaign which leads to the adverts release. The commercials are often quirky and have in the past gone viral across internet sites such as YouTube.

Some ads are created to make the audience laugh while others try to convey a message in their content.

The following commercials were highly spoken about during the 2012 Superbowl;

Clint Eastwood and Chrysler

Clint Eastwood’s 2-minute commercial for Chrysler is somewhat of a surprise. Eastwood is famous for staring in Hollywood blockbusters however he rarely appears on a commercial. Some users have commented on the ad stating the commercial is a subtle message of approval for the President’s work. Both Republicans and Democrats have something to say about the commercial.

Samsung Galaxy Note and Darkness

In case you’re not familiar, the Darkness is a glam rock group that recently reunited. It’s one of the most popular rock bands of the past decade and their reunion is highly anticipated. The Galaxy Note ad heavily uses The Darkness’ song “I Believe in a Thing Called Love” and features the band’s vocalist.

Budweiser and Prohibition

Budweiser have had a string of top viral videos and their Super Bowl commercial didn’t disappoint. The ad celebrated the end of prohibition and although the historical accuracy of the ad is questionable, it was loved by many beer drinkers.

Thursday, February 02, 2012

Learning More about SOPA & PIPA American Bills

Recently some of the biggest websites in the world have come together to show their disdain against the proposed American Bills. Called the SOPA (Stop Online Piracy Act) and the PIPA (Protect IP Act), these two bills were proposed to prevent copyright infringement. Piracy is one of the biggest problems today because almost everything that can be shared digitally can be downloaded without proper credit or payment to the owner. The SOPA and PIPA will try to curtail these problems by expanding the power of the content owner or owners as well as stronger law enforcement.
At first glance, SOPA and PIPA are two very impressive bills because they can help the owners and producers of music, movies, books and anything with intellectual property to get the correct compensation for their effort. However, closer examination of the bill presents very daunting effects on the online community. The potential perils led to various types of online protests. One of the most popular types of protest was done by Wikipedia when their English version went offline for 24 hours.
The effect of SOPA and PIPA if enforced can be very devastating because almost anything can be considered as intellectual property. For example, a kid singing a song by Beyonce in YouTube could be sued for intellectual property infringement. A blog could be shut down simply because of a single post with incorrect attributes on a single picture. Any phrase or implication of illegal file sharing could also cause some legal problems.
SOPA and PIPA will practically curtail free speech and expression. Fortunately, the congress put a stop on the bill because of the overwhelming opposition of the online users. For now, people are safe online because their freedom is never curtailed in a virtual environment.

Invensys Operations Management appoint Mike Caliel as CEO and president


Invensys plc has announced that Michael Caliel will become the CEO and President of the company's Operations Management division on January 1st 2012.
Mike worked for the business between 1993 and 2006. During the later part of his career with the company he was the Chief Executive of Invensys Process Systems, the biggest predecessor companies that was brought together to form Invensys Operations Management (IOM). He has more than 25 years worth of experience in the industry and until recently was the CEO of Integrated Electrical Services, Inc.
Mike is taking over from Sudipta Bhattacharya who joined the group in 2007 as the President of Wonderware Software division and took the role of leader of IOM in February 2009. Sudipta has decided to leave the company to take up a new role outside of the Group. Sudipta will be working with Mike in the meantime to ensure there is a smooth transition of responsibilities within the division and will be assisting on the company’s business development in Asia and the Middle East.
Chief Executive of Invensys Plc, Wayne Edmunds commented he was pleased to see Mike back at Invensys in a role which is very familiar to him. He has a great deal of experience in the industry and with the company’s products and technologies. Mike’s drive and enthusiasm will now be directed to building on the divisions strong market position. Wayne also stated he would like to thank Sudipta for his great work for the company during the past 4 years. IOM has continually seen double digit growth and we wish him the best with the future.

Thursday, January 12, 2012

What Made Bill Gates the USA’s Richest Man?

Bill Gates is considered one of the richest men in the world. Even though he has already stepped down from Microsoft as a CEO and Chief Software Architect, Gates is still earning enough to make him rank among the richest in the world. He is now a full time philanthropist through the Melinda and Bill Gates Foundation.
But even though he is busy spending more money than earning, why is he still one of the richest men in the world?
The reason is because of licensing and software. It’s true that Microsoft may have gathered some bad press on how it treats its competition but practically everyone is using Windows (owned by Microsoft) as their operating system. The O.S. was developed under the helm of Bill Gates and the company still earns billions every year through it.
In the early years of Microsoft, Bill Gates was an active software developer with the mind of an entrepreneur. Because of his skills in business, he was able to integrate his knowledge on computers with business which made him extremely rich. He has mainly been on executive and managerial roles for the past 20 years but he is still chief architect in software development.
To this day, Bill Gates still earns millions every year because he owns 6.4% of the common stock of Microsoft. With this share, he doesn’t have to work at his company and will consistently earn high amounts from their software sales every year. He is not just a smart programmer, he is also a very smart and cunning businessman.